Audiovisual translation and multimedia content localization strategies in Life sciences

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Video content is one of the fastest-growing trends in the corporate world. Long gone are the days in which videos were an exclusive realm of marketing teams; today they serve cross-functional goals in almost every organization: they are required for training new talent, providing support to users or patients, and facilitating internal communication between subsidiaries or departments.

In this blog post, we go over three key multimedia contents in life sciences companies and present different localization strategies that can help you adapt your content to quickly reach international audiences.

Videos in pharmaceutical companies, manufacturers of medical devices, and healthcare organizations

Sales training videos: These aim to teach your sales team how to sell your products or services. From general training programs with several modules to motivational coaching sessions, or specific workshops to learn a specific technique.

Healthcare Training Videos: Did you know that more than 66% of physicians use online videos to stay abreast of the latest clinical information? In fact, the goals of these videos are to keep physicians and staff up-to-date with the latest information, methods, and practices.

Videos for users and patients: These help improve your brand’s user experience and promote services to patients in your waiting room. But it could also refer to educational materials to help further educate current and prospective patients about their condition and procedures.

The role of audiovisual translation in corporate multimedia content

Audiovisual translation involves a series of tools and practices that can help you take your multimedia strategy globally. You’ll first need to research your target audience, understand what language they speak, and get a grasp of their needs and cultural habits. Once you have this information in your hands, you’ll be able to localize (translate) your content in a way that matches their expectations.

Here we share with you 3 of the most popular localization strategies for adapting your multimedia content to different languages and regions: